Marketing Automation Tools Examples Automation Scnsoft

Marketing automation is a vital tool in today’s business world. It can help you to optimize your sales and marketing efforts, automate your repetitive tasks, and reduce your workload, giving you more time to focus on your business strategy. In this article, we will take a look at some of the best marketing automation tools for small businesses in 2019, along with some tips and ideas to help you make the most of them.

18 of the best marketing automation tools for small business in 2019

If you are looking for a marketing automation tool for your small business, there are plenty of options available. Here are 18 of the best marketing automation tools for small businesses in 2019:

1. HubSpot

HubSpot is one of the most popular marketing automation tools available. It offers a range of features, including lead generation, email marketing, and social media management, all in one platform. HubSpot’s user-friendly interface makes it easy to set up campaigns, track analytics, and manage your leads and contacts.

2. Marketo

Marketo is a powerful marketing automation tool that is designed to help you engage with your leads and customers. It offers a range of features, including email marketing, lead nurturing, lead scoring, and analytics. Marketo’s platform is customizable, so you can tailor your campaigns to your specific business needs.

3. Pardot

Pardot is a B2B marketing automation tool that is designed to help businesses generate more leads and close more deals. It offers a range of features, including email marketing, lead nurturing, lead scoring, and analytics. Pardot’s platform is user-friendly and is designed to integrate seamlessly with Salesforce.

4. ActiveCampaign

ActiveCampaign is an all-in-one marketing automation tool that is designed to help businesses automate their marketing efforts. It offers a range of features, including email marketing, marketing automation, CRM integrations, and sales automation. ActiveCampaign’s platform is customizable, so you can tailor your campaigns to your specific business needs.

5. Infusionsoft

Infusionsoft is a comprehensive marketing automation tool that is designed for small businesses. It offers a range of features, including email marketing, lead generation, lead nurturing, lead scoring, and analytics. Infusionsoft’s platform is customizable, so you can tailor your campaigns to your specific business needs.

6. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful marketing automation tool that is designed to help businesses engage with their customers across all channels. It offers a range of features, including email marketing, lead nurturing, lead scoring, and analytics. Salesforce Marketing Cloud’s platform is customizable, so you can tailor your campaigns to your specific business needs.

7. Eloqua

Eloqua is a marketing automation tool that is designed to help businesses automate their marketing efforts. It offers a range of features, including email marketing, lead nurturing, lead scoring, and analytics. Eloqua’s platform is customizable, so you can tailor your campaigns to your specific business needs.

8. Campaign Monitor

Campaign Monitor is a comprehensive email marketing and automation platform that is designed to help businesses engage with their customers. It offers a range of features, including email marketing, marketing automation, and analytics. Campaign Monitor’s user-friendly interface makes it easy to set up campaigns, track analytics, and manage your leads and contacts.

9. Mailchimp

Mailchimp is a popular email marketing and automation tool that is designed to help businesses engage with their customers. It offers a range of features, including email marketing, marketing automation, and analytics. Mailchimp’s platform is user-friendly and is designed to integrate seamlessly with most popular e-commerce platforms.

10. GetResponse

GetResponse is an all-in-one marketing automation tool that is designed to help businesses automate their marketing efforts. It offers a range of features, including email marketing, marketing automation, landing pages, and analytics. GetResponse’s platform is customizable, so you can tailor your campaigns to your specific business needs.

11. Drip

Drip is a marketing automation tool that is designed to help businesses engage with their customers. It offers a range of features, including email marketing, marketing automation, and analytics. Drip’s platform is easy to use and offers excellent customer support, making it a great choice for small businesses.

12. AWeber

AWeber is a popular email marketing and automation tool that is designed to help businesses engage with their customers. It offers a range of features, including email marketing, marketing automation, and analytics. AWeber’s platform is user-friendly and offers excellent customer support.

13. Ontraport

Ontraport is a marketing automation tool that is designed to help businesses automate their marketing efforts. It offers a range of features, including email marketing, marketing automation, CRM, and analytics. Ontraport’s platform is customizable, so you can tailor your campaigns to your specific business needs.

14. SendinBlue

SendinBlue is an all-in-one marketing automation tool that is designed to help businesses automate their marketing efforts. It offers a range of features, including email marketing, SMS marketing, marketing automation, and analytics. SendinBlue’s platform is user-friendly and offers excellent customer support.

15. Keap

Keap is a comprehensive lead generation and marketing automation tool that is designed to help businesses grow their sales. It offers a range of features, including lead generation, email marketing, CRM, and analytics. Keap’s platform is customizable, so you can tailor your campaigns to your specific business needs.

16. SharpSpring

SharpSpring is a marketing automation tool that is designed to help businesses automate their marketing efforts. It offers a range of features, including email marketing, marketing automation, landing pages, and analytics. SharpSpring’s platform is customizable, so you can tailor your campaigns to your specific business needs.

17. Ontrapages

Ontrapages is a landing page builder that is designed to help businesses create high-converting landing pages. It offers a range of features, including drag-and-drop editing, customizable templates, and analytics. Ontrapages is part of the Ontraport marketing automation tool suite.

18. Leadpages

Leadpages is a landing page builder that is designed to help businesses create high-converting landing pages. It offers a range of features, including drag-and-drop editing, customizable templates, and analytics. Leadpages is easy to use and is a great choice for businesses that are just starting out with marketing automation.

Marketing automation tips and ideas

Now that you have a better understanding of some of the best marketing automation tools for small businesses in 2019, it’s time to look at a few tips and ideas to help you make the most of them:

1. Create personalized content

One of the key benefits of marketing automation is the ability to create personalized content. By segmenting your audience and tailoring your content to their specific needs and preferences, you can increase engagement and conversions.

2. Use email drip campaigns

Email drip campaigns are a great way to nurture your leads and move them through the sales funnel. By sending a series of targeted emails over a period of time, you can build relationships with your prospects and encourage them to take action.

3. Measure and analyze your results

Measuring and analyzing your marketing automation results is essential to improving your campaigns over time. Use your analytics to understand which campaigns are working well and which ones need improvement. Then, adjust your strategy accordingly.

4. Test and optimize your campaigns

Testing and optimizing your marketing automation campaigns is essential to improving your results over time. Use A/B testing to try out different versions of your campaigns, then use your analytics to determine which version performs better. Then, optimize your campaigns for maximum results.

5. Integrate your marketing automation with other tools

Integrating your marketing automation with other tools, such as your CRM or e-commerce platform, is essential to getting the most out of your campaigns. By integrating your tools, you can automate your workflow and make your campaigns more effective.

How to get started with marketing automation

Getting started with marketing automation can be a daunting task, but it doesn’t have to be. Here are a few simple steps to help you get started:

1. Define your goals and strategy

Before you start using marketing automation, it’s important to define your goals and strategy. What do you want to achieve with your marketing automation campaigns? Who is your target audience? What is your budget? By answering these questions, you can create a roadmap for your marketing automation strategy.

2. Choose the right marketing automation tool

Once you have defined your goals and strategy, it’s time to choose the right marketing automation tool for your business. Consider factors such as cost, features, and ease of use when making your decision.

3. Set up your campaigns

Once you have chosen your marketing automation tool, it’s time to set up your campaigns. Start by creating a lead magnet, such as an e-book or white paper, to attract leads. Then, use your marketing automation tool to create an email drip campaign to nurture your leads over time.

4. Measure and analyze your results

After you have set up your campaigns, it’s important to measure and analyze your results. Use your analytics to understand which campaigns are working well and which ones need improvement. Then, adjust your strategy accordingly.

5. Test and optimize your campaigns

Finally, test and optimize your campaigns over time to get the most out of your marketing automation efforts. Use A/B testing to try out different versions of your campaigns, then use your analytics to determine which version performs better.

Conclusion

Marketing automation is a powerful tool that can help small businesses optimize their marketing efforts, automate repetitive tasks, and reduce their workload. By using the right marketing automation tool, creating personalized content, measuring and analyzing your results, and optimizing your campaigns over time, you can maximize your success and achieve your business goals.

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