Free Email Marketing Software Like Mailchimp Top 40 Free Email Marketing Tools For 2022

Email marketing is a powerful tool that businesses can use to increase engagement with their customers and drive sales. However, with so many email marketing software options available today, it can be overwhelming to choose which one would be the best fit for your business needs. In this post, we will be sharing some of the best free email marketing software options available in 2022 to boost your business engagement.

Mailchimp:

Mailchimp is one of the most popular email marketing software options available today. It offers a wide range of tools and features that make it easy to create and send effective email campaigns. With Mailchimp, you can create personalized email campaigns, automate your email marketing, and track your results. It also provides a variety of customizable templates to make it easy for you to design professional-looking emails quickly. Mailchimp offers a free plan that includes up to 2,000 contacts and 10,000 email sends per month, making it a great choice for businesses just getting started with email marketing.

Sendinblue:

Sendinblue is another email marketing software that offers a free plan. It offers various features, including email marketing, SMS marketing, chat, and CRM. With the intuitive drag-and-drop email editor, it’s simple to create and send effective campaigns. Sendinblue’s free plan extends to 300 emails per day, making it ideal for small businesses who have just started their email marketing campaigns.

MailerLite:

MailerLite is another free email marketing software that offers a variety of features, including email automation, landing pages, and pop-ups, among others. Their easy-to-use drag-and-drop editor allows anyone easily to create email campaigns, while advanced users can create workflows for automated campaigns. With the free plan, users can have up to 1,000 subscribers and send 12,000 emails per month.

Moosend:

Moosend is a comprehensive email marketing software that provides a variety of useful tools, including an AI-powered editor and drag-and-drop interface for easy email campaign creation. Its features include marketing automation, personalization, and A/B testing. Moosend has a forever-free plan, giving businesses access to up to 1,000 subscribers and unlimited email campaigns.

HubSpot:

HubSpot is a full-service inbound marketing platform that provides software for email marketing, social media, and content management. Its comprehensive features include segmentation, workflows, and lead scoring. If your business requires a more robust and feature-rich email marketing software, then HubSpot’s free plan is a perfect fit, allowing users up to 2,000 contacts and 10,000 email sends per month.

The Benefits of Using Free Email Marketing Software:

There are many benefits to using free email marketing software. Below are some of the most significant benefits:

1. Cost-effective: Free email marketing software allows you to send email campaigns without any additional costs.
2. User-friendly: With drag-and-drop editors and pre-designed templates, creating email campaigns have become easy even for beginners.
3. Increased engagement: Email campaigns can be more effective than social media campaigns, as emails have a more personalized feel, which can potentially lead to more engagement from your customers.
4. Tracking and analytics: Free email marketing software provides reports to track open rates, click-through rates, and other metrics, helping you understand what is working and what isn’t.

Email Marketing Best Practices:

To get the most out of your email marketing campaigns, it’s essential to follow best practices. Below are some email marketing best practices:

• Personalization: Personalized emails perform better than non-personalized ones. Segment your email list and use the recipient’s name in your emails to create a better experience and increase engagement.
• Clean email lists: Keep your email list up-to-date and remove inactive subscribers. By doing so, you will improve your email deliverability rates and save on email costs.
• A/B Testing: Test different subject lines, content, and call-to-actions to see what resonates with your audience and drives the highest engagement rates.
• Mobile Optimization: Most people read emails on their mobile devices. Ensure your emails are mobile-optimized by using responsive templates and testing your emails on mobile devices before sending them out.

Conclusion:

Free email marketing software is a great way for businesses of all sizes to get started with email marketing campaigns. The above-listed email marketing software options provide many features that will help boost your business engagement. To get the most out of your email campaigns, it’s essential to follow best practices and test different variables to see what resonates with your audience the most. By doing so, you will increase your engagement rates and drive more sales to your business.

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