As a professional in the world of marketing, it’s important to stay up-to-date with the latest tools and resources available to make your startup smarter in 2018. After conducting thorough research, we have found 19 useful tools and resources that can help you streamline your marketing efforts, increase your ROI and optimize your budget.
All-In-One Marketing Platforms
One exciting development in the world of marketing is the rise of all-in-one marketing platforms. These comprehensive tools provide businesses with everything they need to manage their marketing efforts, from email campaigns to social media management. Here are the top 10 options:
1. HubSpot Marketing Hub: Offers a wide range of marketing tools, including email marketing, social media management, marketing automation, and analytics.
2. Marketo: Provides powerful marketing automation software to help companies streamline their campaigns and increase ROI.
3. Act-On: Offers marketing automation, email marketing tools, analytics, and more.
4. Pardot: A Salesforce company that provides B2B marketing automation tools.
5. Infusionsoft: Offers marketing automation, CRM, and eCommerce management.
6. Mailchimp: A popular email marketing platform that also offers social media management tools.
7. AWeber: Provides email marketing automation tools and analytics.
8. Constant Contact: Offers email marketing and social media management tools, as well as website design tools.
9. Hootsuite: Provides social media management tools.
10. Sprout Social: Offers social media management, customer service tools, and analytics.
Email Marketing Tools
Email marketing remains a highly effective tool for businesses to engage with their customers and drive sales. Here are some of the best email marketing tools available:
1. Constant Contact: Offers email marketing and social media management tools that are ideal for small businesses.
2. Mailchimp: Provides sophisticated email marketing tools, marketing automation, and analytics.
3. Campaign Monitor: Offers email marketing automation and analytics.
4. ConvertKit: Provides targeted email marketing tools for bloggers, authors, and entrepreneurs.
5. AWeber: Offers email marketing automation and analytics.
Social Media Management Tools
Social media is an essential part of any marketing strategy, and there are numerous tools available that can help businesses streamline their social media efforts. Here are some of the top options:
1. Hootsuite: One of the most popular social media management tools available, Hootsuite allows businesses to manage multiple social media accounts, schedule posts, and track analytics.
2. Buffer: Similar to Hootsuite, Buffer provides social media management tools for scheduling posts, tracking analytics, and more.
3. Sprout Social: Offers social media management, customer service tools, and analytics.
4. Agorapulse: Provides a range of social media management tools, from scheduling posts to tracking analytics and managing social media contests.
5. CoSchedule: Offers social media management tools to help businesses plan their social media content and track analytics.
Content Creation and Management Tools
Creating and managing high-quality content is a crucial part of any marketing strategy. These tools can help businesses streamline their content creation efforts:
1. WordPress: A popular content management system that provides businesses with the ability to create, manage, and publish content on their websites.
2. Grammarly: A tool that helps businesses improve their writing by providing suggestions for grammar, spelling, and style.
3. Canva: Provides businesses with the ability to create stunning graphics and designs for social media, blogs, and other marketing materials.
4. Yoast SEO: A plugin for WordPress that helps businesses optimize their content for search engines.
5. Trello: A project management tool that can be used to manage content creation efforts and ensure that deadlines are met.
How to Choose the Right Tools for Your Business
With so many options available, it can be challenging to determine which tools will be the most effective for your business. Here are some tips to help you make the right decision:
1. Evaluate your business goals: What are you hoping to achieve with your marketing efforts? Are you looking to increase sales, build your brand, or improve customer engagement?
2. Consider your budget: Some tools can be expensive, so it’s important to determine how much you’re willing to spend before making a decision.
3. Assess your team’s expertise: Some tools require a certain level of technical expertise, so it’s important to consider whether your team members have the knowledge and skills needed to use the tool effectively.
4. Read reviews and do research: Before making a decision, read reviews of the tools you’re considering and ask other professionals for their recommendations.
By choosing the right tools for your business, you can streamline your marketing efforts, increase your ROI, and optimize your budget. So take the time to evaluate your options and make the right decision for your business.
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